To continue providing users with content they enjoy while expanding its revenue opportunities, YouTube has outlined three priorities for the next two years.
First and foremost, YouTube wants to keep users engaged with new video formats and genres. The company is looking to develop new ways to make money through advertising and experimenting with new AI tools that can help create better videos.
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The second is maintaining the quality of videos on the platform. For users to continue trusting and using YouTube, it must offer a high-quality experience regardless of what device or browser someone uses. This includes ensuring ads are unobtrusive and preventing bots from interfering with watching videos.
Finally, YouTube will continue making its search engine more comprehensive and helpful. This includes developing algorithms that can better surface related videos and building out Knowledge Graph capabilities so users can easily find the information they’re looking for.
New Ways to make money on YouTube
YouTube is constantly looking for new ways to make money, and they’ve been investing in artificial intelligence (AI) tools to help them do just that. One of the ways YouTube is trying to make money is by selling ads. They’re also experimenting with subscription models and creating new original content. You can make money on YouTube by selling videos or advertising space. Here are some tips on how to do each: Selling Videos
There are a few ways to sell videos on YouTube: You can sell your video directly to advertisers or through an automated sales platform like TubeMogul. You can also sell your video rights to a production company or media outlet.
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Advertising Spaces You can place ads in your video or create branded channels for advertisers who want their ad space exclusively reserved for their products or services. You can also create promoted videos where your channel features sponsored videos produced by YouTube partners like Ford and Adidas.
AI Tools to make videos more engaging
YouTube has long been known as a platform for user-generated content, and it’s still the main way many people get their news and entertainment. But the site is also starting to focus on making money, with ads and other revenue sources becoming more important.
One way YouTube does that is by developing artificial intelligence (AI) tools to help make videos more engaging. For example, one AI tool can recommend related clips or articles based on what you’ve just said in your video. Another can identify when someone is bored and suggest something else to watch.
These tools are only a start, of course. YouTube must also continue making its content more interesting and valuable for advertisers and viewers. But by using AI technologies, it may be able to do that faster and with less effort overall.
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